Anhiesher Busch Essays - Anheuser-Busch, Anheuser-Busch InBev

Anhiesher Busch Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency. Through their extremely effective marketing strategies Anheuser-Busch has gained control of over 47% of the global market share. In the process of doing this, Anheuser-Busch has become one of the most recognizable trademarks. This is not without faults though. Anheuser-Busch's aggressive advertising campaign has targeted more than who they bargained for. Through Anheuser-Busch's catchy advertisements, they have attracted customers other than the 21+ age group, and recreational drinkers. The company has made significant marketing investments to build Budweiser brand recognition outside the United States and operates overseas breweries in China and the United Kingdom. The company also has a significant influence on Mexico's largest brewer and producer of the Corona brand. With an estimated 47.5% of the total market share for 1999, Anheuser-Busch continues to widen the gap separating them from their nearest competitors. Budweiser and Bud Light are the No.1 and No. 2 best-selling beers in the world. Miller, their closest rival maintains 22.1% of the market share. In 1999, they achieved record sales and earnings, selling over 100 million barrels of beer worldwide for the first time in history. August A. Busch III, Chairman of the Board and President, says his company owes its success to, ?The combination of outstanding domestic beer industry fundamentals, the highest quality and freshest beer in the industry and exceptional marketing and sales execution.? According to Fortune Magazine, the company applies venerable marketing techniques more vigorously and imaginatively than the competition. The company's most important technique is target marketing. Anheuser-Busch sponsors' events and runs advertising specifically aimed at all sorts of consumers: blacks, whites, blue-collar workers, computer-buffs, and sports fans. Sports fans make up a large, diverse population. The company has strategically positioned themselves to promote to this target audience, with 70% of their advertising dollars going towards sports programming. They have exclusive deals with 21 of 24 major league baseball teams, 21 of 28 National Football League franchises, 300 college sports teams, and most professional basketball, hockey, and soccer teams. Anheuser-Busch has been very effective in maintaining a competitive advantage over its fellow rivals. The primary economic issue affecting this company's environment is taxation. The company is significantly impacted by federal, state and local taxes, including beer excise taxes. Beer excise taxes are a sin tax, which raise revenue for the government. The national median is 18 cents per gallon of beer (St Louis Post, 98). An increase in taxes effects costs to the company, hence, costs to the wholesalers and consumers. The economic constraints beer excise taxes make a huge affect the company's overall performance. The social environment plays a key role in how Anheuser-Busch effectively markets their product to its consumers. For apparent reasons, such as, alcohol abuse, underage drinking, and drunk driving, not everyone is in favor of promoting alcoholic beverages. Many individuals and organizations lobby against the brewing industry and have a strong voice in the political arena. MADD, (Mothers Against Drunk Driving) is well known for its prominent position in the fight to end alcohol abuse. There has been much talk on how Anheuser-Busch chooses to advertise its beer products. Over the years, some of their most successful advertising campaigns have been targeted for promoting underage drinking. Anheuser-Busch Super Bowl Ad encourages parents to talk to teens to prevent illegal drinking. It is evident; alcohol advertising is subject to serious debate. These issues may place constraints on marketing activities and must be taken into consideration. In contrast, this company owes its success to its product's popularity. A large majority of the adult population enjoys alcoholic beverages, drinks responsibly and is strongly in favor of promoting alcoholic beverages. Anheuser-Busch must be prepared to effectively handle the social controversy, which arises with the sale of their product. The political environment is very influential on the brewing industry. Often, social issues affect the political realm, consequently, placing more restrictions on the sales or consumption of alcohol. For instance, MADD seeks support from politicians during election time. Political leaders may then fight to increase alcohol taxes, as well as, place more restrictions on the marketing and consumption of alcohol. In 1993, Senator Paul Simon, of Illinois, introduced legislation that would require

Le Chambon essays

Le Chambon essays Happy are those Hungary and thirsty for justice, Lest innocent blood be shed in the land which the lord your god gives you an inheritance, and the guilt of any bloodshed be upon you. These prophetic words taken from the bible in Deuteronomy 19:1-13 are what the people of Le Chambon acted upon to save Jews and resist evil. During the most terrible years of World War II, when inhumanity and political insanity was manifested throughout the world, and when the Nazis conquering of Europe seemed irreversible and inevitable, a courageous uprising replete with morality and conscience took place in a small Protestant town in Southern France known as Le Chambon. Pastor Andr Trocme and his valiant supporters saved l lives in spite of the government of Vichy and the threats made against anyone who resisted. Le Chambons active but non violent refusal to accept the indomitable spirit of evil and brute power emphasized by the Nazis resulted in their rapid awakening to conscience, resistance and the necessity The struggle in Le Chambon initiated upon and ended in the isolation of peoples homes. Decisions that were often life and death turning points took place in the kitchen at the hands of women. Andr Trocmes practical wife Magda Trocme, exceedingly invited the first Jewish refugee into her home and therefore ignited a spark for the kitchen resistance against the Nazis. Non-violent resistance in the kitchens of these houses was a fight for the true liberation of their village. Secrecy was fundamental to the kitchen as it was to the resistance of Andr Trocme and his supporters in the church, and so was a minuscule amount of records. Magda was able to resist due to her astute sense of danger and alertness to when the Nazis were becoming suspicious. It was easy for t ...